Daphne Guinness and the Isabella Blow Foundation

A collection of vintage couture gathered by this fashion icon was presented through an exhibition designed to evoke the contrasts of her personality. Sharp angles, bold chains and ethereal shimmering fabrics were presented in the space and equally portrayed through poetic images in catalogs, emails, and advertising.

The event, born from the desire to fund research on depression and support aspiring art and fashion students through scholarships, showcased over 100 fashion statement pieces belonging to the heiress of the Guinness brewing empire. Through a play of heights and materials, the space aimed to become a subtle and intriguing backdrop where the texture and construction of the garments would be protagonists. Gold and silver swatches conquered the height of the space, and were then counterbalanced by bold black and white chains that served as a mnemonic of Daphne Guinness’ signature hair. These cascading elements visually signaled key fashion pieces in the exhibition and spoke to some of the fascination for armor ever-present in the Daphne’s dressing style. Juxtaposition was similarly introduced in editorial, social and digital components of the communication campaign, through a mix of romantic and gothic poetry intertwined with some of her black and white portraiture. This exhibition and campaign were sealed by a record-breaking sale where buyers from across the globe, including celebrities such as Lady Gaga, gathered via telephone and online channels to purchase the couture, shoes and photography previously on display. Designs of the likes of Channel, Lacroix, Balenciaga, Azzedine Alaia and most prominently Alexander McQueen and Takehana, went on to realize a staggering £476,800, which were channeled to support the Isabella Blow Foundation.